Business Workshop: NOKIA and its...

FER and IEEE Croatia Section have the pleasure to invite you to the FER Business Skills Workshop on Friday, Jan 15th, 2020, at 4 pm, UTC+1, on MS Teams.

Our guest is Murat Akpinar, PhD, professor at the Business School of the JAMK University of Applied Sciences in the town of Jyväskylä, Finland (www.jamk.fi).

Murat will present the case of Finland's flagship technology company of the early 21st century, NOKIA. Still being one of the most recognizable brands in the high tech industry worldwide, Nokia gives a good study example for global corporate strategy. Once, quite recently, being the most innovative global leader in the industry of advanced mobile communication electronics, Nokia quite rapidly lost its leading position to the competitors from the USA and Asia that we all know today as the omnipresent brands. It happened in the first half of the last decade. So, what made Nokia the brightest global star from a small country of Finland, and what contributed to its decline? It was, as always, all about strategic management.

We invite you to join the discussion with our guest, who is a very open and friendly person and will not give us just another talking-head presentation. Instead, he will stimulate an exchange of ideas with our students and a wider professional audience. You are all invited. There is no need for pre-registration, just follow the link and join us.

The recording of the workshop will be available on the IEEE Croatia Section YouTube channel and the additional information is available in the detailed news content.

Murat Akpinar, PhD, presently works as a university professor of international business at the JAMK University of Applied Sciences in Finland. However, his prior career in the real sector included some notable leading positions, such as a member of the Management Board of an American-Turkish international enterprise Martin JV in Kazakhstan (oil industry), advisor for finance and accounting in a Turkish-German company Pelzer Pimsa (car industry), director of finance and accounting in a Turkish international oil pipeline operator Caspian TransCo, and a manager and financial analyst in the Turkish branch of a big global player in the chemical industry for mass-market products, Procter & Gamble. At the beginning of his career, Murat worked as an associate for audits of financial reports in a big international audit company Coopers & Lybrand (later to be merged into the PriceWaterhous&Copopers). Still earlier, he worked as an associate in projects run by German Post.

By his first professional vocation, Murat is an engineer. He completed his B.S. in industrial engineering from the Bosporus University in Istanbul in 1992. He finished his M.S. in international business in 2001, at the Norwegian School of Economics and Business. Then, in 2009, he obtained his Ph.D. in economics and business administration from the University of Turku, Finland.

Author: Petra Škaberna
Business Workshop: NOKIA and its global competitiveness
15. January 2021. 16:00  -  17:30
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