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"BUSINESS LOGISTICS IN MODERN MANAGEMENT" CONFERENCE

On October, 11th, an international conference called "Business logistics in modern management" was held at the University of Osijek, Faculty of Economics. The conference goal is to bring together scientists and experts engaged in business logistics and distribution of goods and services.

 

As the University of Osijek is one of the partners in Kisek project, Mr. Ahmet Mehić from the University of Paderborn, presented a paper "Logistics centres as "crystallisation points" for the regional development – an example of the city Osijek", as a proposal of Kisek project activities in this region of Croatia.

 

The paper presentation can be downloaded here. The paper abstract is presented below.

 

Logistics centres as "crystallisation points" for the regional development –
an example of the city Osijek

 

 

In the sophisticated economies of the European Union countries and ever more of the so-called countries in transition the competence centres became a nucleus for the development in selected strategic areas, and economy clusters of small and medium enterprises (SME). They arise in the competitive economic and scientific areas and cover its development, research, production, selling, public relation etc. In the regional development they are used as catalysers for cooperation between the local and international participants are used. Competence centres define recognizable regional profiles and identities by dialogues and common activities with the partners. From the management and organization view competence centres are so-called „learning organisations “, which support the realisation of the concept „lifelong learning “on five levels: Region, network, enterprise, group/team, individual.

 

Based on the theoretical findings and the results of the S.W.O.T analysis, which shows the strengths, weaknesses, opportunities and threats of a region, as well as on Slawonia's and Baranja's endogenous potentials a necessity for a common discussion about establishment possibilities for a logistics and computer science competence centre in Osijek emerges. Regarding the geopolitical and strategic situation (country triangle between Hungary, Bosnia-Herzegovina and Serbia), as well as the city's Osijek existing endogenous potentials a competence centre could become „a crystallisation point“ for the regional development with the following tasks: support the national, academic and private-economical institutions in cooperation by the public private partnership (PPP), bottom-up support of academia and economy in internationalisation, support in training and professionalisation by good practice models of specialists and high-level personnel from academia and the foreign partners' SME sector, know-how transfer and „learning by doing“, continuous quality improvement and internationalisation of the professional offer („life long learning “) within ranges of software engineering and logistics comlying to the European standard by the development of expertise and modernisation of the field specific structure and qualification frameworks, strategic positioning and establishment of the Croatian product and education brand „Made in Croatia “on the regional and European market within ranges of software engineering and logistics.

 

The establishment of this centre is to be carried by the University of Osijek and the governmental and private-economical institutions. By means of common expert discussions the copmpetence centre's tasks, form of organisation, the business model, the sponsorship, administrative and management structure have to be determined. During this coordination, institution and establishment process of the logistics and computer science competence centre the following problems are possible: negative effects of the unfavorable economic conditions, deficiency of the so-called social asset (lack to confidence and unstable communication structures), financing problems, bad network management because of the heterogeneous interests of the network participants, conservative ambience and change resistance, fear and aversion to cooperation, the decision-makers' and the network participants' lack of qualification and expertise, and fear of the loss of know-how. By the common realization of this project the city Osijek would get a new identity as a so-called „learning region “, with visible economic, political and social implications for its citizens and its environment. In addition the concept of the regional development contributes to a quicker integration of the Republic of Croatia into the European Union and at the same time it supports the stabilisation of the west Balkans countries.

 


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