Research of public opinion in acceptance of new technologies

Course Description

The basics of theories of public opinion, its formation and the influence of society, culture and politics on public opinion are introduced. The basics of public opinion research, the structure of surveys and sampling of the survey population are discussed. Statistical methods of analysis of survey results, presentation of survey results and their interpretation are discussed. The basics of the theory of acceptance of new technologies are introduced.

Learning Outcomes

  1. Realize and understand the basic concepts and theories of public opinion.
  2. Describe the models of public opinion formation.
  3. Design, prepare and conduct a survey.
  4. Conduct statistical processing of the survey.
  5. Analyze survey results.
  6. Report the results of the survey.
  7. Analyze the influence of public opinion on the acceptance of new technologies.

Forms of Teaching

Lectures

Grading Method

Continuous Assessment Exam
Type Threshold Percent of Grade Threshold Percent of Grade
Class participation 0 % 20 % 0 % 20 %
Mid Term Exam: Written 0 % 40 % 0 %
Final Exam: Written 0 % 40 %
Exam: Written 0 % 80 %

Week by Week Schedule

  1. Acquaintance of students with the teaching methods, content and objectives of the course.
  2. Basic concepts and theories of public opinion.
  3. Formation of public opinion; influence of society, media, politics, culture.
  4. Public opinion research, goals, issues, ethics.
  5. Survey structure.
  6. Sampling and survey methods.
  7. Statistical methods of processing survey results.
  8. Midexam.
  9. Interpretation of survey results.
  10. Reporting survey results: lists, diagrams, tables.
  11. Theories of acceptance of new technologies.
  12. The use of survey results on the formation of public opinion in the acceptance of new technologies.
  13. Teamwork.
  14. Teamwork.
  15. Final exam.

Study Programmes

University undergraduate
Transversal Courses (4. semester) (6. semester)
Transversal Courses (4. semester) (6. semester)
University graduate
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Transversal Courses (2. semester)
[FER3-HR] Electric Machines, Drives and Automation - profile
Transversal Courses (2. semester)
[FER3-HR] Electronic and Computer Engineering - profile
Transversal Courses (2. semester)
[FER3-HR] Electronics - profile
Transversal Courses (2. semester)
[FER3-HR] Information and Communication Engineering - profile
Transversal Courses (2. semester)
[FER3-HR] Network Science - profile
Transversal Courses (2. semester)
[FER3-HR] Software Engineering and Information Systems - profile
Transversal Courses (2. semester)

Literature

(.), Skripta predavanja "Istraživanje javnog mijenja u prihvatu novih tehnologija",
(.), Prezentacijski materijali uz predavanja,
Moy Patricia, Bosch Brandon J. (2013.), Theories of Public Opinion, Berlin: De Gruyter Mouton
Fink, Arlene (2003.), The survey kit, Sage Publications Ltd, 2nd edition
Donsbach, W., Traugott, M. W. (2008.), The SAGE Public Opinion Research, Sage Publications Ltd
Lamza-Posavec, V. (1995.), Javno mnijenje: teorije i istraživanje, Alinea Zagreb

For students

General

ID 240800
  Summer semester
2 ECTS
L0 English Level
L1 e-Learning
30 Lectures
0 Seminar
0 Exercises
0 Laboratory exercises
0 Project laboratory

Grading System

85 Excellent
75 Very Good
60 Good
50 Sufficient