Market management

Course Description

This course will enable students to understand marketing concepts and market management process, as well as their specific implementation in a specific industry-context. After the course, students will be able to identify opportunities and threats in global marketing environment, analyze and interpret data about markets, select target market and recommend marketing activities that lead to preferred market position.

Study Programmes

Postgraduate spec. study

Literature

Kotler, Ph., Keller, K.L. (2008.), Upravljanje marketingom (odabrana poglavlja), Pearson Education/MATE d.o.o. Zagreb
skupina autora, urednici: Previšić, J., Ozretić Došen, Đ. (2007.), Osnove marketinga, Adverta Zagreb

For students

General

ID 209123
  Summer semester
5 ECTS
L2 English Level