Fundamentals of product management

Data is displayed for the academic year: 2025./2026.

Lecturers

Prof.
Željka Car
PhD

Course Description

This course introduces students to the fundamentals of product management, with a special focus on the integration of AI as a supportive tool throughout the product management process. Students will acquire knowledge and practical skills in defining product strategies, understanding user needs, conducting market and user research, developing business models, designing value propositions, and planning and prioritizing product features. Through real-world case studies and hands-on activities, students will learn how AI-based tools can augment traditional product management methods - improving efficiency, insight, and inclusiveness - while critically assessing ethical and accessibility considerations. Upon completion, students will be equipped to collaborate on multidisciplinary teams and to apply both classic and AI-augmented approaches to the development, launch, and continuous improvement of technology products. Upon successful completion of the course, students will also be eligible to apply for internship opportunities at Infobip.

Study Programmes

University graduate
[FER3-HR] Computing - study
Skills (2. semester)
[FER3-HR] Electrical Engineering and Information Technology - study
Skills (2. semester)
[FER3-HR] Information and Communication Technology - study
Skills (2. semester)

General

ID 286596
  Summer semester
2 ECTS
26 Lectures
0 Seminar
0 Exercises
21 Laboratory exercises
0 Project laboratory
0 Physical education excercises