1. Develop and apply written, verbal, and visual communication for a broad audience, as well as identify, select, evaluate, and use appropriate professional literature
2. Apply written, verbal, and visual communication for a broad audience, as well as identify, select, evaluate, and use appropriate professional literature
3. Recognize the need for continuous professional development and lifelong learning, and evaluate available programs and activities
4. Recognize and define fundamental roles, responsibilities, and behaviors in product management
5. Define the problem to be addressed through the development of a new product or feature
6. Apply methods of data collection and analysis from desktop and user research to identify user needs
7. Analyze and design a basic business model for a new product in accordance with strategic objectives
8. Create a product functional specification and define the development roadmap with prioritized features
9. Define and apply go-to-market (GTM) activities, key launch and success metrics, and perform continuous evaluation using feedback

The lectures include both conceptual and practical elements

In addition to lectures, students will independently work on a project assignment

1. Introduction to product management and key competencies
2. Problem statement development
3. Market research
4. Qualitative and quantitative research
5. Synthesizing and analyzing user research results
6. Defining and testing value proposition
7. Business model development
8. Development
9. Prioritization
10. Go-to-Market
11. Metrics
12. Iterative product development
13. Emerging trends: the impact of AI on product manager skills and careers, next generation product management tools Project task presentation
14. Project
15. Project