Entrepreneurship and Export in High-Technologies

Course Description

The course covers introduction to entrepreneurship and global marketing for engineers. The course stimulates innovative and creative thinking, and gives understating of entrepreneurship encouraging students to start their own new ventures. Overviews of entrepreneurial process, business opportunity analysis and evaluation, as well as elements of business planning and fund raising are given. Hi-tech economy specifics are presented. The emphasis is on understating global market economy and impact of hi-tech products export. Actual SME supporting and export supporting infrastructure in Croatia will be presented. Lectures will be given also by quest-lecturers - hi-tech entrepreneurs, investors, and experts from supporting institutions.

General Competencies

Understanding difference between business idea and business opportunity. Knowledge of entrepreneurial process from opportunity evaluation to new venture financing. Understanding high-technology business on the global market. Recognition of the key elements of business environment.

Learning Outcomes

  1. identify difference between business idea and business opportunity
  2. apply methodology for business opportunity evaluation and for drafting a business plan
  3. explain specifics of financing of new business development stages and describe sources of capital
  4. explain process of product generation
  5. summarize specifics of high-tech business on the global market
  6. prepare and present business opportunity analysis

Forms of Teaching

Lectures

Two hours of lectures are given weekly through 15 weeks. Guests are regulary involved in the lectures.

Exams

There are written mid exam and final exams, as well as written exam at the end of semster.

Consultations

Conslutations are scheduled weekly.

Seminars

Students prepare a project – business opportunity evaluation based on their own business ideas. Project deliverables are written report prepared according to the given methodology and presentation. The project is compulsory for all enrolled students.

Grading Method

Continuous Assessment Exam
Type Threshold Percent of Grade Threshold Percent of Grade
Seminar/Project 0 % 40 % 0 % 40 %
Mid Term Exam: Written 0 % 30 % 0 %
Final Exam: Written 0 % 30 %
Exam: Written 0 % 60 %

Week by Week Schedule

  1. Introduction, entrepreneur, entrepreneurship.
  2. Business opportunity evaluation.
  3. Form an ingenious idea to a commercial product, generic business plan.
  4. Guest lecture – high-tech entrepreneur.
  5. Doing business in high-technologies.
  6. Business internationalization and export as a business strategy. Entrepreneurial activity, infrastructure for entrepreneurship, support measures for export in HR.
  7. Guest lecture – entrepreneurial climate, competitiveness, globalization.
  8. Mid term exam - written.
  9. Business plan – financial elements.
  10. New venture financing.
  11. Guest lecture – venture capital and business angles.
  12. Guest lecture – commercial banks in financing start-up business.
  13. Student project presentations.
  14. Student project presentations.
  15. Final exam - written.

Study Programmes

University graduate
Computer Engineering (profile)
Humanistic or Social Course (1. semester) (3. semester)
Computer Science (profile)
Humanistic or Social Course (1. semester) (3. semester)
Control Engineering and Automation (profile)
Humanistic or Social Course (1. semester) (3. semester)
Electrical Engineering Systems and Technologies (profile)
Humanistic or Social Course (1. semester) (3. semester)
Electrical Power Engineering (profile)
Humanistic or Social Course (1. semester) (3. semester)
Electronic and Computer Engineering (profile)
Humanistic or Social Course (1. semester) (3. semester)
Electronics (profile)
Humanistic or Social Course (1. semester) (3. semester)
Information Processing (profile)
Humanistic or Social Course (1. semester) (3. semester)
Software Engineering and Information Systems (profile)
Humanistic or Social Course (1. semester) (3. semester)
Telecommunication and Informatics (profile)
Humanistic or Social Course (1. semester) (3. semester)
Wireless Technologies (profile)
Humanistic or Social Course (1. semester) (3. semester)

Literature

R. H. Hisrich, M. P. Peters, D. A. Shepherd (2011.), Poduzetništvo, Mate, Zagreb
M. Grgić, V. Bilas, S. Franc (2010.), Poduzetništvo u međunarodnoj ekonomiji, Sinergija, Zagreb

General

ID 46420
  Winter semester
2 ECTS
L0 English Level
L1 e-Learning
30 Lectures
0 Exercises
0 Laboratory exercises
0 Project laboratory

Grading System

90 Excellent
75 Very Good
60 Good
50 Acceptable