University of Zagreb Faculty of Electrical Engineering and Computing introduced a new visual identity after almost 25 years, stepping into the next decade with a refreshed logo that more strongly defines FER as a brand which guarantees a top-quality education, cutting-edge science and superior research capacity.
This is the third change of FER’s visual identity since its founding. The first tender for the conceptual design of the trademark of the Faculty of Electrical Engineering in Zagreb, as it was called, was announced in 1966, when the dean Vladimir Muljević, Ph.D., considering it necessary to increase the student organization’s interest in the work and life at the Faculty as much as possible, offered prizes in the amounts of 150, 100 and 50 new dinars.
The second change happened 30 years later, and it was a logical step following the change of the Faculty’s name into its present form - Faculty of Electrical Engineering and Computing.
“The refined FER logo follows the evolution of the Faculty and reflects our outstanding achievements in the fields of education, research and profession. We believe that all generations can identify with this sign and that it will be recognisable not only in Croatia, but also in the international environment, to which we are opening this fall with our study program in English”, said the FER dean Gordan Gledec, Ph.D., during the presentation.
The new visual identity was conceived by designer Jelena Rebrnjak from Bornfight, who found her inspiration in the heroine of modern technology, American scientist and programmer Grace Hopper. The associations she singled out as FER's values are methodical approach, flexibility and progress, which resulted in the slogan "Learn from the past, explore the present, and invent the future."