Social Aspects of Computer-Mediated Communication

Course Description

Effective communication by use of the internet is gaining importance in the contemporary educational and business environment. This course enables the acquisition of knowledge, skills and competencies in various areas of internet use for business and educational communication in interaction between individuals, groups and teams, as well as at the mass-communication level. Course participants acquire knowledge of communication science and psychology that will enable them to more effectively present information over the Internet and design products and services which are based on the online communication with users/clients.

General Competencies

Knowledge of internet/web technologies and their potential for interpersonal, marketing and mass communication, as well as for the design of e-services. Understanding of theoretical basis for the use of the internet/web for interpersonal communication, as well as for interaction with business partners. The skills for development of personal e-portfolio and use of the e-portfolio system for online presentation of content.

Learning Outcomes

  1. recognize the specific characteristics of the internet/web as a medium in relation to other interpersonal and mass communication media
  2. apply in practice the theoretical models of computer-mediated communication with the use of Internet/web and use them for critical analysis of related phenomena and processess
  3. apply the theoretical models of computer-mediated communication for the design of websites that will be usable and attractive for users
  4. analyze the advantages of the internet/web as a mass medium and use them for the creation of online content and services
  5. evaluate the disadvantages of the internet as a communication medium as well as the types of behavior of users that endanger their privacy and security
  6. apply the skills for searching the resources on the internet, online databases, and other sources of scientific and technological information in the field of computer-mediated communication
  7. synthesize and combine various theoretical models in the field of computer-mediated communication and related diciplines to evaluate and create commertial online products and web sites
  8. estimate and improve personal self-presentation on official web pages, e-portfolio profiles and social networks

Forms of Teaching

Lectures

Lecturing and content in the online course and Moodle system. First cycle is comprised of 7 weeks of lecturing and mid-term exam, and the second cycle is comprised of 6 weeks of lecturing and final exam.

Exams

Tests with multiple choice questions.

Consultations

Consultation with the teacher is organized in lecturing weeks after the lecture.

Seminars

Seminars that are submitted online with the use of Moodle LMS.

E-learning

Individual work with the e-learning course, as well as creation of content with the use of an e-portfolio system.

Grading Method

Continuous Assessment Exam
Type Threshold Percent of Grade Comment: Percent of Grade
Homeworks 0 % 4 % 0 % 4 %
Seminar/Project 0 % 8 % 0 % 8 %
Attendance 0 % 3 % 0 % 3 %
Mid Term Exam: Written 20 % 40 % 0 %
Final Exam: Written 20 % 45 %
Exam: Written 0 % 85 %

Week by Week Schedule

  1. Introduction to computer-mediated communication. Resources from the literature on computer-mediated communication.
  2. The characteristics of the internet as communication medium. Model of competence in computer-mediated communication.
  3. Skills in computer-mediated communication.
  4. Theories of internet use as a mass medium. Model sklonosti internetu kao masovnom mediju.
  5. The advantages and disadvantages of the internet as a mass medium. The comparison of the internet with other mass media.
  6. Scientific and technological information on the internet/web. Online databases with scientific and professional content.
  7. Mid-term examination.
  8. Communication aspects of multimedia and website design.
  9. E-service quality and the design of a commercial website.
  10. Customer relationship management and corporate websites.
  11. E-portfolio sustavi i samoprezentacija na e-portfoliju i društvenim mrežama.
  12. Ethical problems related to the use of the internet/web. Legal aspects of internet use.
  13. E-learning and web technologies for education.
  14. Web 2.0 tools and their potential application.
  15. Final exam.

Study Programmes

University graduate
Computer Engineering (profile)
Humanistic or Social Course (1. semester) (3. semester)
Computer Science (profile)
Humanistic or Social Course (1. semester) (3. semester)
Control Engineering and Automation (profile)
Humanistic or Social Course (1. semester) (3. semester)
Electrical Engineering Systems and Technologies (profile)
Humanistic or Social Course (1. semester) (3. semester)
Electrical Power Engineering (profile)
Humanistic or Social Course (1. semester) (3. semester)
Electronic and Computer Engineering (profile)
Humanistic or Social Course (1. semester) (3. semester)
Electronics (profile)
Humanistic or Social Course (1. semester) (3. semester)
Information Processing (profile)
Humanistic or Social Course (1. semester) (3. semester)
Software Engineering and Information Systems (profile)
Humanistic or Social Course (1. semester) (3. semester)
Telecommunication and Informatics (profile)
Humanistic or Social Course (1. semester) (3. semester)
Wireless Technologies (profile)
Humanistic or Social Course (1. semester) (3. semester)

Literature

Kelsey, S., St.Amant, K. (2008.), Handbook of Research on Computer Mediated Communication (2 vol,), Information Science Reference
Wright, K.B., Webb, L.M. (2010.), Computer-Mediated Communication in Personal Relationships, Peter Lang Publishing Inc.
Westerman, D., Bowman, N.D.Lachlan, K.H. (2014.), Introduction to Computer Mediated Communication: A Functional Approach, Kendall Hunt Publishing

Lecturers in Charge

Grading System

ID 46417
  Winter semester
2 ECTS
L1 English Level
L3 e-Learning
30 Lecturers
0 Exercises
0 Laboratory exercises

General

90 Excellent
75 Very Good
65 Good
50 Acceptable