1. explain key terminology of visual meaning in design
2. combine theoretical assumptions about signs and meaning
3. analyze visual perception and cognition in the development of a design project
4. create mental maps in designing visual communications
5. analyze meanings in different contexts
6. apply principles and ways of functioning of visual systems for orientation in the implementation of the project design
7. design a semantic logic of graphic design for electronic media and Web environments
8. create an information structure in the construction of communication systems
9. describe the basic principles of the functioning of mass media
10. apply visual semantics in a multimedia environment

Lectures are held every week for 1 hour.

Laboratory exercises are held every two weeks for 2 hours in two groups.

1. Introductory lecture, technical instructions
2. Mechanization, civil society and design
3. Design - theory and practice
4. Basics of anthropological approach to design
5. Design and aesthetics
6. Design and material culture
7. Design and semiotics
8. Midterm exam
9. Midterm exam
10. Design and visual studies
11. Design and systems
12. Design method
13. Environmental theory
14. Popular culture and culture industry
15. Midterm exam