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ECTS:
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4
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Lecturers in charge:
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Doc. dr. sc.
Vedran Podobnik
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Lecturers:
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dr. sc.
Mladen Sokele - Lectures
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Take exam:
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Studomat
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English level:
1,0,0
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All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
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Load:
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| Lecture type | Total |
| Lectures |
30 |
* Load is given in academic hour (1 academic hour = 45 minutes)
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Description:
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Telecommunication market and services. Forecasting of telecommunication services life cycle as a basis for business planning and primacy on the market. Qualitative and quantitative forecasting methods, application in telecommunications. Analytical approach to forecasting: new service, existing service in changed market conditions, interaction of services. Telecommunication revenue forecasting. Marketing of services, qualitative analysis and computer modelling in marketing management. Customer behaviour and statistical model development. Basic propositions of strategic management of telecommunication market.
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Literature:
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- Principles of Forecasting: A Handbook for Researchers and Practitioners; J.S. Armstrong (ed.); Springer; 2001; ISBN: 978-0792379300
- Telektronikk - Telecommunications Forecasting (tematski brojevi 4-2004 i 3/4-2008); K. Stordahl, N.K. Elnegaard (eds.); Telenor; 2004; ISBN: 0085-7130
- The SAGE Dictionary of Quantitative Management Research; L. Moutinho, G.D. Hutcheson (eds.); SAGE Publications; 2011; ISBN: 978-1412935203
- Upravljanje marketingom; P. Kotler, K.L. Keller; Pearson Education / Mate; 2007; ISBN: 953-246-025-X
- The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change; J. Aaker, A. Smith; Jossey-Bass; 2010; ISBN: 978-0470614150
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Prerequisit for:
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Enrollment:
Passed:
Information Networks
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3. semester
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course for
profile
Telecommunications and Informatics
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